Brighton-based studio Filfthy was recently
commissioned to create the brand identity for Wall Of Noise, a
new music publishing and production library launched by SATV
Publishing Ltd – Sky TV’s in-house music publisher. Their
target market includes producers, editors, ad agencies,
production companies and music supervisors.
The logo icon is derived from sound waves and complimented with
a simple san serif typeface to create a clean, minimal and
recognisable brand. Filfthy then produced a twelve-page brand
guideline document outlining logo usage, colour palette,
stationery, social media branding and a small range of
merchandise.
The last stage was to design a set of fifteen digital album
covers to house the different collections of music on the Wall
Of Noise website. Filfthy presented three initial concepts to
Sky, and they chose a direction influenced by 1960’s
psychedelic film posters and book covers.
All images courtesy of Filfthy
