Build creates modern, clean yet playful branding for botanical skincare range

Demonstrating their deft ability to turn any project, from a

finely rendered printed book
to an exhaustive identity
system, into a considered and effective design solution, here’s
some more great work from Leeds-based agency Build.

The studio was tasked with creating the branding and packaging
design for Tulura, a new “botanical skincare” brand from New
York launched by former model Eileen Feighny, who was raiased
in Korea. Her upbringing has informed her approach to beauty,
and as such Build began its design process with a lengthy stint
of engagement with her beliefs around “being kind to yourself,
others and the planet.”

This led to a clean, simple and modern approach when it came to
the designs. “This brand is all about Eileen, it’s her ethos,
her foundations – therefore it was super important that she was
included and a part of all the stages of the design process,”
says Build founder and creative director Michael C Place.

“Through lots of iterations we presented to Eileen and Fred,
her business partner, we naturally came to the conclusion that
less is more. We wanted to design a system that allowed the
brand to come to life first, and then over time can be adapted
for new season launches and limited editions. This stripped
back approach matches the core approach intrinsic in the range
itself, where less is definitely more.”

Feighny adds that for all this paring back, it was important to
hint at the less serious side of her brand. “We also wanted to
demonstrate our playfulness – this brand was created for beauty
enthusiasts who enjoy quality products, good health and
happiness,” she says.

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