Kent Andreasen documents life through a lens, turning the ordinary into the remarkable

Some might see daily life as mundane, others – like Kent Andreasen – see the
beauty in the very ordinary, capturing rare moments and
insights in new and interesting ways. It’s probably why the
South African photographer refuses to be pinned down to a
certain style or theme.

“I enjoy how immediate the process is,” he explains. “Seeing
something, contemplating an approach and then finally framing
up and off I go. From there I’m simply trying to portray my
everyday life or work within a brief for a client, to give them
something different.”

Based in Cape Town, Kent’s three years of studying
cinematography established his understanding of both the
technicalities of constructing an image and the social aspect
of being able to relate to a subject in a personal way. In
fact, the cinematic process has played a big part in his
photographic approach. He adds: “I hope people enjoy a moment
of intrigue. But at the same time, I’d like each person to take
something unique from my work. I make images for myself the
rest evolves its own momentum.”

Represented by 2DM
Management
, his clients include The Guardian, GQ USA, Vice,
The New Yorker, The Sunday Times, New York Magazine, Nike,
Google and Air BnB. Discover more at kentandreasen.com.

All images courtesy of Kent Andreasen

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