MarketInvoice is an incredible fin-tech story. Founded in 2011,
the brand has now supplied over £1billion in funding to
businesses both big and small across the UK. London agency
SomeOne was
recently approached to create a new strategy and refreshed
approach to telling its story to a wider audience.
“MarketInvoice believes that entrepreneurs should focus on what
they’re passionate about, rather than having to worry about how
to finance their business,” says Laura Hussey, Creative
Partner, SomeOne. “Our strategy was to create a brand that is
progressive, friendly and positive. MarketInvoice has an
amazing reputation for its customer service, it can solve
almost any businesses problem and to do that well,
collaboration with its clients is vital.”
This strategy of collaboration encompasses the whole of
MarketInvoice’s rebrand with the ‘M’ split into two equal parts
signifying the role of MarketInvoice and its clients and
partners coming together. This idea of duality is played
throughout the new identity, unifying everything MarketInvoice
says and does.
“It was clear there was a huge brand opportunity in developing
a visible strategy to embody the MarketInvoice can-do and
pro-active attitude. ‘Let’s Make It Happen’ was developed as
the chosen way to describe not just what they do, but why they
do it,” explains Simon Manchipp, SomeOne’s Executive Strategic
Creative Director.
To promote the new strategic position SomeOne created a new
multi-channel advertising campaign which focuses on both the
new position, and a new product launch, Loans.
“We took a distinctly un-financial approach. ‘Easy As Pie’ is
the way many customers described the interactions with
MarketInvoice, in this sector this is a rare accolade,” says
Shaun Turnbull, Senior lead designer at SomeOne. “We’ve given
the brand a new strategic position, a new way of talking and as
a result of this, a new look to reflect this.”
All images courtesy of SomeOne
