By Nick Skillicorn | Mar 27, 2017
The Innovation and Creativity Summit was designed to
turbocharge your ability to generate and execute breakthrough
new ideas, and take back control over your own creativity.
You want to understand creativity in more detail. That’s why
How it works.
Where it happens in the brain.
What habits help it, and what hinders it.
And fortunately, there are now an abundance of articles on the
internet out there which provide insights from experts and
research studies into just this topic.
However, there is also a distinct danger in this. Because just
like any other complicated field of study, there is a lot of
contradictory evidence out there, and yet we often see
highlights from the latest piece of research quoted in the
“The colour Blue makes you more
creative” – 2009, University of British Columbia
“The colour Green makes you more
creative” – 2016, Regents University London
“Creativity is correlated with Mental
Illness” – 2014, The Atlantic
“Creativity is not correlated with Mental
Illness” – 2013, Scientific American by Scott Barry
These contradictions become even more difficult to unravel when
it comes to the nascent fields of understanding the psychology
and neuroscience of creativity. When you look at individual
studies, you may find some with quite clear indications of what
is happening in the brain when it comes to creative tasks.
For example, one set of brain-scanning experiments might show
evidence that the right hemisphere is more active during a
specific Divergent Thinking task, based on something like
“Event Related Synchronisation” (ERS). What the media might
then do is make the wild assumption that this proves that
creativity happens in the right part of the brain, based on one
set of results from one study.
Reality is however a lot more complicated.
When Mark A Runco did a meta-analysis of numerous
Divergent Thinking studies in 2014, he found that very
clear, distinct conclusions about where in the brain creativity
“happens” were not possible. Various studies with different
methodologies were providing different results. And if you only
looked at each individual study, you will get a very skewed
sense of what happens when we are being creative.
Other prominent researchers in the field like Arne Dietrich,
Keith Sawyer and James Kaufman also share the view that you
need to look at evidence from across the research fields before
you can see if there are any concrete patterns emerging.
This is why I organised the Innovation and Creativity Summit 2017 and
interviewed thought leaders from across disciplines (including
Dr Runco, Sawyer, Kaufman, Dietrich and many others) to find
out all of the various perspectives on what makes people
creative, and how it can be enhanced.
(Note, the Summit is running from 2nd to
9th April 2017, but you can get free access if
you register now using this link to watch all 50+
of the interviews).
What I found was equally interesting. Every expert had their
own views and perspectives on what impacted creativity, and
what could be done to enhance it. If you were to listed to any
one in particular, you will come away with some amazing
insights into your own creativity, but it will only be part of
By listening to all of the various experts, you will get a much
more holistic sense of how your own creativity works.
And yes, in some cases the experts contradicted each other.
This didn’t surprise me. After all, I interviewed over 50
experts for the summit, including a mix of innovation experts
and creativity experts, academics with PhD’s and artists
talking about their own creativity. In some cases, the answers
to becoming more creative were about connecting with
spirituality, whereas in other cases the academics were
building on the results of the experiments they had done,
backed up with evidence.
But even within the academic field, there were experts who were
discussing the limitations of other experts’ work, and they
were both at the online summit!
So what can we learn from this?
It is important to get a variety of perspectives from a variety
of sources before you can begin to truly understand creativity.
No one expert will give you the final answer.
And a great place to start is by watching the various expert
interviews at the Innovation and Creativity Summit 2017.
The Innovation and Creativity Summit was designed
to turbocharge your ability to generate and execute
breakthrough new ideas, and take back control over your own
creativity. The experts collected for this summit want to help
you understand how your own creative ability works, lead
innovation teams, launch successful products & services,
enjoy more of your life, and do it all from an evidence-based
The experts sharing their insights and stories are all leaders
in their field. Each speaker will share the unique research and
insights into what it takes to get value from your ideas, and
the proven tactics that you can applied to find similar