Yeastie Boys has once again joined forces with Thirst Craft to
design its latest creation, Inari Bīru (in case you’re not
fluent, that’s Japanese for ‘Rice Beer’).
Made using high-grade Koshihikari rice, this extra pale golden
ale was designed to complement Japanese food and needed a
strong design to match its strong proposition.
Inspired by minimalist Japanese design and a classic red, white
and black colour palette, Thirst Craft created a strikingly
simple pack.
To add balance and energy, paintbrushes were picked up in a
hasty homage to shodō, traditional Japanese calligraphy. A lot
of experimenting with very viscous ink led to loose, textured
characters disrupting the pristine layout with their vertical
placement.
The result? A modern take on Japanese design for a modern take
on Japanese rice beer. Discover more at thirstcraft.com.
All images courtesy of Thirst Craft
